The Brand

Whether you’re thinking about starting a business, taking on a side hustle, switching job hustles completely or are just a human - you have a brand. Either you create it or it’s created for you, hey 2020! Big companies slaying the brand game for years have lots of people, money and brand security. You know… Apple, Lexus, Gucci, Nike, McDonald’s, Walmart… the list goes on and on and on. Even personal brands that are successful for YouTube stars, celebrities and pro-athletes are years in the making so when it comes to starting from square one… by yourself… well, you feel like you’re suiting up getting ready to climb a mountain you can’t see the top of and then sky dive back down to land. But #branding is a must, which is why starting and taking action might be the scariest part. So let’s get started.

Brand Basic Design Materials

First up, you’ll want to discover what your brand stands for, write a mission statement, create a business plan paired with a marketing plan and strategies to carry out marketing campaigns. Get your brand a name you’re ready to tattoo on your neck. No, really. Next up, logo. And if you didn’t take a graphic design class in college and you seem to be living on Canva, I’ve got the one-stop brand shop to design that and a lot more for you.

DesignPax

DesignPax is for small businesses, start-ups and personal brands no matter the size. Their custom design services only take 48-hours for you to look over your different branding and marketing materials. Plus, they have affordable flat-rate pricing with free revisions on your unique custom design every time. You can use the code ALLISONGAPPA for 20% all your creative desires at https://dealspotr.com/getcode/moqQN.

DesignPax will take care of your marketing wishes in record time but back to the basics, these are the services I’d suggest getting now.

• Custom logo design

• Business cards

• Custom email design that you’ll use for your email marketing campaigns. It’s important to build those relationships and your email list so make sure your promotion or newsletter is representing your brand well.

• Shopify services if you’re selling products. DesignPax is available to consult on store setup, can assist in designing graphics for your pages, or can help with some basic customizations and development.

• Website is a must-have, gotta have one. I use Squarespace, but you do take time designing and sometimes buy third-party designs anyway so if you want to skip the hassle, DesignPax offers premium custom websites. They say it will capture your brand and showcase your company and products in the best way possible.

This was one of my fave examples! You can head into your design consult with your brand color palette already selected, pre-written web content, like your tag lines or about page, or even the info and inspo you have in your mind for your flashy, new biz cards!

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