Improve Your Life With This 2020 Interior Design Trend

BIOPHILIC DESIGN. NATURE IS CALLING.

biophilic design

Biophilic Design

In 2019, we saw indoor plants, succulents and hanging greenery take center stage. There is no question that plants improve the quality of health in so many different ways but Biophilic Design is much more than a couple cute cacti sitting by your windows. Get ready to go green, really, really, green.

So what is Biophilic Design? It’s bringing the outdoor benefits of nature indoors whether it’s your home, office or child’s school. It’s boasted health, environmental and economic benefits. While Biophilic Design will grow like crazy in 2020, it’s not a new concept.

The term biophilia was first used in 1973 by Erich Fromm and he described it as “the passionate love of life and of all that is alive.” Edward O. Wilson wrote a book in 1984 (ironic, I know) titled Biophilia proposing that humans have an innate, biological affinity for the natural world. Fast forward to modern day when humans are spending 90% of their time, their lives indoors and Biophilic Design is naturally, not subtly, bringing the outdoors, indoors.

Research On Research

From physical health, to mental health, to spiritual health, nature is continuing to pack on loads of scientific research of the endless benefits. Reduced stress, improved focus, increased immunity, doubled productivity and fewer mental health problems are just some of those benefits. Companies claim their employees are happier and more creative with Biophilic Design in their offices. If hospitals don’t offer a view a nature, they should, or at least are continuing to implement, plants in patients rooms. Why? Because studies have shown that having access to nature can help patients heal faster. Ready to reap the benefits and get Biophilic Designing?

Bringing Biophilic Design To Your Space

Instead of those beautiful hanging succulents, upgrade to a hanging, vertical interior garden. It will be a stunning design that offers tranquility. Use natural, organic materials, filter in as much sunlight as possible and consider adding a water feature. Put at least one plant in every room of your house or office. Decorate with green, earthy tones and no need to worry if those colors will go out of style because Biophilic Design is the breath of fresh air that’s here to stay.

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About Greenwashing And How You Can Avoid It

By: Rini Hapsoro

With the growing demand for sustainable practices in recent years, many companies have adopted green marketing strategies to boost their brand image and appeal to new customers. The problem is, it has gotten difficult for us to distinguish companies that truly dedicate themselves to protecting the planet from those that incorporate green campaigns to garner more profits.

The latter is a practice known as “greenwashing”; where corporations across various industries (fashion included), use a PR spin to demonstrate that they are more environmentally conscious than it is, in fact, the case. Such an example is the abundance of corporations that take advantage of Earth Day as a marketing opportunity to appear more “green” and sustainable once a year.

Unfortunately, more often than not, companies “greenwash” in order to cover their deeds which actually harm the environment. In response to this practice, various groups including Greenpeace have called out these actors and push consumers to make better choices. One of the most common greenwashing strategies, they point out, is when a company promotes an eco-friendly product while its core practices are fundamentally unsustainable or polluting.

As such, it is best to get familiar with some basic rules of Greenwash avoidance. Learn about who is truly green and look beyond marketing claims, such as understanding the components that make up the product and conduct extensive research on the company’s environmental commitment. It's crucial see if the product contains any substantial information, since advertisements (as we know) shouldn’t be taken at face value. On this note, Futerra’s 2015 Selling Sustainability Report offers 10 primary rules which we can easily adapt to avoid getting “greenwashed”.

Another method is to find certifications that have been vetted by a reliable third-party. Rather than ascribing to products that merely claim to be made with organic materials, cross-check if they are indeed supported by a certified Organic label that meets the federal government’s organic standard. Ecolabel Index, in this case, can be used as a point of reference as it tracks over 400 different labels in 197 countries, across 25 sectors.

Do you also have some advice to give for avoiding greenwashed claims and making ethical fashion purchases? We would love to hear your thoughts in the comments below!

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Your Complete Guide to Vegan Skincare Clarify Cosmetics

photo by clarify cosmetics

photo by clarify cosmetics

Clarify Cosmetics

Flower

100% Natural Ingredients
Vegan
Cruelty Free
Gluten-Free
Paraben-Free
Phthalate-Free

Plant

It’s a trend that is continuing to grow and for a good cause. Not only do vegan products obviously save animals and the environment, they are good for your skin. It’s a win-win. The great thing about skincare lines with truly natural and luxury products at an affordable price is that you can try it out on your skin type and feel good about making the purchase.

Hyaluronic Acid Serum    : Photo Courtesy of Clarify Cosmetics

Hyaluronic Acid Serum : Photo Courtesy of Clarify Cosmetics

All Clarify Cosmetics products are made in the beautiful state of Oregon and the ingredients are responsibly and locally sourced which means super fresh! They avoid using water as the base of their products when possible. Clarify Cosmetics uses aloe leaf juice which means high quality concentrated formula and saving water!

Hyaluronic Acid Serum

This product has rose flower water and organic aloe leaf juice and is packed with Hyaluronic Acid. It softens and tones your skin delivering quick results because of the high-concentrated ingredients. I use it as directed, after I cleanse my face in the morning and night, and I apply their Daily Moisturizer right after.

Daily Moisturizer  : Photo Courtesy of Clarify Cosmetics

Daily Moisturizer : Photo Courtesy of Clarify Cosmetics

Clarify Cosmetics’ Daily Moisturizer is light which is perfect for summer and oily/combo skin types. The first two ingredients are organic aloe juice and organic coconut oil so you can expect that glowing plump look that is so in style right now. Like I mentioned above, I put this on right after the serum.

Antioxidant Facial Cleanser  : Photo Courtesy of Clarify Cosmetics

Antioxidant Facial Cleanser : Photo Courtesy of Clarify Cosmetics

We’ve been talking about a clean face and here is what gets the job done. The Antioxidant Cleanser has ingredients like organic aloe leaf juice, organic olive fruit oil, organic rooibos leaf extract, organic green tea leaf extract, organic white tea leaf extract and sunflower seed oil. Those ingredients make the cleanser truly feel like a lotion and doesn’t leave your skin feeling dry.

Hydrating Toner  : Photo Courtesy of Clarify Cosmetics

Hydrating Toner : Photo Courtesy of Clarify Cosmetics

Last but definitely not least, is the Hydrating Toner. If you live somewhere hot or just feel like cooling off this summer, you need to try this. You spray it on your face, neck or hair for instant hydrating relief.

It has organic calendula flower, poppy seed oil, water, coconut water powder and more to hydrate and cleanse your skin and hair. Seriously, gotta try.

I really believe this company is honestly making a skincare line that is good for your skin, animals and the earth.

XOXO,

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